Hi Readers (and Writers, and Performers, and Assorted Friends and Relatives),
I’m writing an article for MusicBizAdvice.com and needed a break, because frankly it’s making my head hurt. That tells me it’s time for a new approach to the article, which means I’ll be scrapping the whole thing and starting all over after 3 hours’ work on it. (Which really blows, because it’s not like effective online writing bears any resemblance to what I consider great writing. It’s not meant to.)
But, if it makes my head hurt to explain something I can usually rattle off information about without a second thought, I can imagine how it would be for someone who may not have ever seen the information before. So I’d damn well better try again…
Which brings me to Problem 10,001 about the Music Industry (and Business in general): we rarely take the time to understand why we do certain things the way we do…from marketing methods, to overall business strategy.
For years, the M.O. of the music industry (and corporate America in general) has been, “Because we’ve been doing it this way for years.” Or, worse yet, “Because we said so.” Which doesn’t work, because you can’t effectively apply or reject a business method without a basic understanding of why. It’s also impossible to create a new business model without understanding why a certain methodology has been in place.
(I could probably take it even further and say something about how not understanding the “why”‘s doesn’t work in politics, either, but I’ll leave that for you to decide.)
The most successful people in business—particularly entrepreneurs--usually do ask “why” (or “why not?”) and try to understand the answers. Russell Simmons, Madonna, Jon Bon Jovi, P. Diddy, Donald Trump, David Letterman, and Hugh Hefner are examples of people who asked the questions, applied what works, and then created new methodologies for what doesn’t.
Back to my article (the goal of which is to help clarify some of the “why”’s)…Well, OK, maybe after dinner--takeout from California Chicken Café, which just arrived--and a little dark chocolate, which always brings clarity.
Have a great weekend,
RR
Randi Reed
Founder / Editor in Chief, MusicBizAdvice.com
P.S. My last blog has now been fixed and reposted. It appeared correctly when I first posted it, then at some point afterward was either hacked by someone or edited by Blogger. There was absolutely nothing in it that was a violation, so let's hope it was an idiot and not the fine people of Blogger. Either way, it sucks. This is America, people.
Copyright 2006 Randi Reed and MusicBizAdvice.com. All rights reserved.
